Ranks and Numbers always matters a lot when one wants to achieve something higher than the others. Similar is the case with online businesses these days. The ranking is the pinnacle of most of the successful businesses, here we have got you the Top 13 On Page SEO Tips to Rank High on Google to make your page able to attract 95% * of the total web traffic.
A recent study says that the first page of Google receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of total traffic.
On Page SEO Optimization Tips
No digital marketing professional is untouched by the fact that “The Content is the King.”
Searches do come to the quality content and are extremely powerful when it comes to Google Rankings.
For the content to be counted as a good quality content, it should be-
- Readable – It should be interesting, flowing and easy to read with every category of user.
- In demand– The topics chosen should be in-demand of the related market/niche.
- Linkable– Unlinkable content is less likely to rank on search engines, hence try to make it linkable.
- Informational – It should give some value to the knowledge base of the readers
2. Keywords are the key to success
Choosing the right keyword with the right amount of search volume is necessary. Try to find the basic intent behind the related keywords and execute it while optimizing the content accordingly.
Keyword Density should be watched responsibily when you are working on Keywords.
How to know the Keyword Density and how much is actually ideal?
It can be calculated simply as follows:
(Number of keywords/ Total number of words) * 100
An ideal keyword density can be said to be 1-3% with keywords placed in a most natural way, so as to prevent spamming in your content.
3. URL Structure–
Hierarchy of the pages of your site can be depicted very well through the URL structure.
Search Engines use the URL in order to give desired accurate results to the users and hence improves more relevant visits to your page. A proper URL structure is very important for On Page SEO.
The nice URL looks like-
https://abc.com/title/tt/opf/url is an unclear URL not exactly reflecting the page contents in the address.
Also, one should avoid using special characters, symbols, brackets, commas, etc. within the actual URL as it is not recommended by Google algorithm and will have a negative impact on your On page SEO.
4. Page Load Speed–
To rank or convert your page better, the next thing you should do is consider the page load speed as an important element for your On page SEO.
A fast loading page lowers the bounce rate and improves the search engine rankings. One can improve the page speed by-
- Compressing heavy files on the page
- Optimizing the code and images
- Improving server response time
- Reducing Redirects
- Leveraging browser caching
5. Title Tags-
A web page’s title is specified in an HTML element called Title Tag which is an important element of On page SEO because of its visibility in search engine results pages (SERPs).
It contains the brief description of what is actually written inside the intended search result and turns out to be a clickable headline for the user.
Sample code for title tag-
<title> Top On Page SEO Tips to Rank High on Google </title>
How many characters are ideal for Title Tag of your Page?
A title anywhere between 50-60 characters is ideal in most of the cases provided you use the right set of words for the same.
Why is it important?
It is the first impression that your readers get about your page while scrolling through their search results. Hence, holds much importance in your rankings.
6. H1 tags-
On Page SEO can be improved with the optimum use of HI head tag in your page’s HTML code.
As clear from the name itself it is the highest level of heading tag and thus defines the heading and purpose of your page.
Hence, important for the On page SEO if used in an optimized way.
For section breaks in your page, you can opt for further H2 and H3 Tags.
7. Meta Description-
The concise and clear summary of your webpage is generally described under Meta Description.
In other words, the description visible under those blue clickable links is known as Meta Description. Meta Description is another important factor of On Page SEO.
Sample Code for Meta description can be seen as follows-
<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>
An Ideal Meta Description should include about 150-160 characters and unique, non-duplicate content.
One can use these meta’s to cash as a perfect advertising opportunity for their brand.
8. Image Optimisation–
Most of the people prefer to do image search rather than the text search, and here the Image Optimization comes into the picture.
You can target your audience to a single focus with the right “image title” and “image alt attribute.”
Also, keep it a point to-
- Compress images.
- Use a caching plugin.
- Use a CDN.
Because a site with interesting but heavy images can also keep you down on search preferences of prospective readers.
9. Internal Linking-
Increase your blog-post page rank with internal links to your other related posts. You can use the trick to use a keyword as an anchor text for this.
It will allow the user to spend more time on your site and hence improves the ranking and popularity among the interested users.
But make sure that the links that you are putting inside the blog post should be relevant and related otherwise it can do more harm than the benefits.
10. External Linking-
If you are done with the relevant internal link building, you can try the external links to other sites too, making sure on the first hand that they are trusted websites for your clients.
If you are not very sure about the authenticity of the sites that you are linking to your page, you can always use the no follow attribute to save yourself from any unnecessary troubles.
This thing will make your site more credible and informational to the visitors.
11. Word Count Per Post–
More Words often proportionate to more information, and blog posts with the less number of words often perform less than average when we talk about search engine rankings.
500 words blog post is counted as a minimum standard, and well-researched, well-written blog posts can cover as many words as it can to provide relevant, interesting information to the readers. 1200+ is the ideal word count if you are looking to give out good information to your readers
All-in-all longer posts are always better when we talk in terms of search engine rankings.
12. User Experience (UX)-
Who in this world can deny the fact that the user experience can make or break the ranking of any business in this world?
The positive user experience would not only give the word-of-mouth publicity to your brand but will help in getting you ahead in the search engine rankings.
The great UX site should be-
- Easy to Navigate
- Quick to respond
- Compatible with different devices
- Visually attractive.
13. Social Sharing-
Last but not the least, this easy to share option on your blog post gives the users a choice to spread the word and hence make you able to earn search engine rankings either directly or indirectly.
Be it Facebook, Twitter, Google+, LinkedIn, Pinterest, Reddit, or any other social network; it can be your friend to get you more exposure in the related market.
This way, following the above-given OnPage SEO tips you can actually rank your page high on Google and get maximum profits and popularity out of it. Remember these are the On Page SEO tips, to rank we also need to follow the OffPage SEO tips and build quality backlinks. Its always recommended to use the use the proper SEO methodologies or take assistance from SEO experts and not risk being penalized by Google.
Try it and Trust it!